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TikTok to Label AI-Generated Content Amid Election Interference Concerns
TikTok announces plans to label AI-generated content with digital watermarks to enhance transparency and combat potential election interference.
ND
by News Desk
2024-05-09
TikTok to Label AI-Generated Content Amid Election Interference Concerns

TikTok revealed its strategy to introduce Content Credentials, a digital watermarking system, to label images and videos on its platform that have been generated using artificial intelligence (AI). This move comes amidst concerns raised by researchers about the potential misuse of AI-generated content, particularly in the context of upcoming U.S. elections.

The initiative aims to enhance transparency and accountability by clearly identifying content that has been created using AI technology. TikTok was among the 20 tech companies that previously committed to combatting the spread of AI-generated content as part of an accord signed earlier this year.

Adam Presser, TikTok's head of operations and trust and safety, emphasized the platform's existing policies prohibiting the dissemination of realistic AI-generated content without proper labeling. Presser stated that any such content found on the platform would be promptly removed for violating community guidelines.

The Content Credentials technology, developed by the Coalition for Content Provenance and Authenticity, has garnered support from industry leaders like Adobe and Microsoft. Notably, it has already been embraced by platforms like YouTube and Meta Platforms (owner of Instagram and Facebook) to address similar concerns.

This proactive approach by TikTok underscores its commitment to fostering a safe and transparent environment for users while addressing emerging challenges related to AI-generated content.
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AI

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